January 01, 2012

1300 Numbers in Australia Explained

If you are just starting out or has a small business in Australia, it is only advisable that your business should be equipped with 1300 number for the simple reason that your business needs recognition. 

What are 1300 numbers in Australia?
1300 numbers are virtual numbers that do not have their own physical lines instead calls are routed to your designated answering points such landlines, mobiles phones or answering machines. In a single 1300 number you can have multiple answering points. This could be your landline in the office wherein your calls will be directed during business hours. After office hours, your designated mobile phone will now answer the calls made to number and you can also assign that your calls be redirected to your answering machine if both your landline and mobile phones are busy when the call was made. 

If however, you have branches in the different major cities of Australia, calls made nearest to the branch office will be routed there. For example if the call was made in Geelong, the call will be routed to your Melbourne office. The good thing about this number is it will go with you whenever you relocate your business since you now own the number. This also means that if you want to change the number carrier, you can do so without even changing the number.



The Importance of 1300 numbers in Australia  
First of all, it gives more flexibility in answering the calls because you can answer the calls on your designated numbers and the number is yours for life. A small business equipped with this business number will give the impression the business is big and at the same time they wouldn’t know the location of your business. It will give the impression that your business is running nationwide which only means that you will be getting calls for your business nationwide

The 1300 number carrier can give you detailed report on the calls made to you showing the time and date the calls are made which you can use in your marketing campaign. You will see which place needed additional marketing strategy.

The Cost of 1300 numbers in Australia
The caller will have to pay the local call rate made on the landline and the rate set by the mobile carrier if the call is made from a mobile phone. The owner of the business number will have to pay a monthly fee ($20 being the lowest depending on the carrier) and then a very minimal amount of per minute rate applies after you consume the first 20 minutes local calls which are at no cost. 
 

1300 Numbers in Australia a Marketing Tool

Big companies are often seen with 1300 numbers in Australia as their business contact number. Small companies do the same, with the 1300 number attached to their business name; they will appear that they are a large corporation and a reputable one. This companies use the 1300 number as a tool in their advertising and marketing campaign to attract customers.

This doesn’t mean though that whenever you have the 1300 number your business will automatically grow by attracting more sales. You have to do your homework and place your campaign in strategic positions. When you are using the 1300 numbers in Australia, the best thing it can do for your business is you will be able to monitor the result of your marketing and advertising campaign. You can get data from the carrier and see for yourself the outcome of the advertising and marketing campaign in all areas. You can draw a conclusion where the area that give you good response and the area that needs attention. 

1300 number is ideal for calls whose business is for local region but it can also be utilized nationwide. Once a caller uses a landline, the carrier will have to pay for the cost of a local call anywhere in Australia. If he uses a mobile call, he will have to pay for the cost as provided by the mobile carrier. The owner of the number on the other hand has to pay very small monthly fee has the privilege of free 20 minutes of local calls made from the landline. After the twenty minutes of free calls have expired, the owner of the number will have to pay for all the calls received. However, once the answer point is a mobile number, there will be no free calls.

1300 numbers in Australia offers different rerouting options. There is time based routing which directs incoming calls to the landline office number and after office hour will redirect it to your mobile number. This means that you won’t miss any calls especially from potential buyer or you can divide the calls to more than one answering points. 


To promote further your business, you can use the smart phone numbers where in the 1300 is followed by the business name or the product the company is promoting. This has proven to be effective advertising tool because you are promoting the business by merely using the company name or product.